Archive for the Products Category

Specs in the city

Posted in Products on August 21, 2009 by Nibb Tardis

donna_blogI’m a city girl. This is where I grew up. This is where I live, and work, and love. It might not be the trendiest part of town, but it flows in my veins.

I’m wearing my primOptic donna glasses. They are a part of me. Just like this city.


Sunglasses are a girl’s best friend

Posted in News, Products on August 13, 2009 by Nibb Tardis

bijou_blogWho cares if they are real diamonds, strass or just tiny prims, these are the new primOptic bijou glasses because every starlette needs a glamourous pair of precious-stone-studded sunglasses.

Of course, as with all primOptic glasses, you can enable and disable bling and change the frame and lense colours. My opinion is that these work best in bright candy colours for the ultimate girly look.

I hope you enjoy wearing them as much as I enjoyed making them.

Lost in translation

Posted in Products on August 11, 2009 by Nibb Tardis

monza_blogMy sunglasses are like a trusty companion. I have carried them with me from Japan to Malawi and from Uruguay to Norway. I have worn them at embassy cocktails and on dusty mountain tracks. The things I have seen through them…

We’ve been through a lot together, my primOptic monza glasses and I, and this is only the start of the journey.

Mysterious Beauty

Posted in News, Products on August 9, 2009 by Nibb Tardis

adria_blogWho exactly was the girl sitting on that shaded bench in the park? Was she waiting for a friend or for a lover or was she just lost in her thoughts? I didn’t dare to speak to her but I will never forget her eyes…

Introducing primOptic adria glasses.

Italian inspiration

Posted in Products on August 6, 2009 by Nibb Tardis

I was lucky this summer to spend several days in Italy, and something that struck me enormously was the way the Italians wear their sunglasses as a firm statement of their personality. This gave me some inspiration for the two new primOptic models that I’m proud to introduce today: carat and porsh.



Both of these sunglasses carry functional and sporty designs that convey a very distinctive fashion statement. Italian style.